The key selling points of the medical tourism
industry are its cost effectiveness and its combination
with the attractions of tourism. The latter also uses the
ploy of selling the exotica of the countries involved
as well as the packaging of health care with traditional therapies
and treatment methods.
Price advantage is, of course, a major selling point. The
slogan, thus is, First World treatment at Third
World prices. The cost differential across the board
is huge: only a tenth and sometimes even a sixteenth of the
cost in the West. Open-heart surgery could cost up to $70,000
in Britain and up to $150,000 in the US; in Indias best
hospitals it could cost between $3,000 and $10,000. Knee surgery
(on both knees) costs 350,000 rupees ($7,700) in India; in
Britain this costs £10,000 ($16,950), more than twice
as much. Dental, eye and cosmetic surgeries in Western countries
cost three to four times as much as in India.
The price advantage is however offset today for patients from
the developed countries by concerns regarding standards, insurance
coverage and other infrastructure. This is where the tourism
and medical industries are trying to pool resources, and also
putting pressure on the government. We shall turn to their
implications later.
In India the strong tradition of traditional systems of health
care in Kerala, for example, is utilised. Kerala Ayurveda
centres have been established at multiple locations in various
metro cities, thus highlighting the advantages of Ayurveda
in health management. The health tourism focus has seen Kerala
participate in various trade shows and expos wherein the advantages
of this traditional form of medicine are showcased.
A generic problem with medical tourism is that it reinforces
the medicalised view of health care. By promoting the notion
that medical services can be bought off the shelf from the
lowest priced provider anywhere in the globe, it also takes
away the pressure from the government to provide comprehensive
health care to all its citizens. It is a deepening of the
whole notion of health care that is being pushed today which
emphasises on technology and private enterprise.
The important question here is for whom is cost effective
services to be provided. Clearly the services are cost
effective for those who can pay and in addition come
from countries where medical care costs are exorbitant - because
of the failure of the government to provide affordable medical
care. It thus attracts only a small fraction that can pay
for medical care and leaves out large sections that are denied
medical care but cannot afford to pay. The demand for cost
effective specialized care is coming from the developed countries
where there has been a decline in public spending and rise
in life expectancy and non-communicable diseases that requires
specialist services.
Medical Tourism in India,
Medical Tourism Industry in
India, Medical Tourism
Industry Growth in India, Medical
Tourism in India, Public
Health Services Medical Tourism
in India, Medical Treatment
in India, Health Care in India,
Treatment in India
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